If you're launching a new business or looking to gain promotion for a new aspect of your business, one of your primary tools will be distribution through a press release service. A well-written press release can be distributed to thousands of news outlets, from small local papers to trade magazines on up to major news outlets like The New York Times and USA Today. Press releases are also picked up in the social media world via Twitter, Facebook, RSS feeds, and blogger journalists. You can get significant SEO exposure and value with a solid press release.
To best take advantage of your release, its key to first have a well-written and impactful article. It should highlight one salient news item, whether its a new product launch, a major award won, or a new milestone achieved. You can hire many services to help you write your release if needed.
The next step is to get your release submitted to a PR wire service. There are several to choose from, so I wanted to highlight a few options.
PRWeb is the grand-daddy press release service. They're located in Herndon, VA and have been providing press release services for over 9 years.
Overall, PRWeb has the unique advantage of their partnership with the Associated Press. By subscribing to the Media Visibility package, your release will be sent through AP, which then syndicates to Yahoo! News as well as the top newspapers in each of the 100 DMA's across the US. For mainstream distribution on major channels, you can't beat PRWeb.
One slight ding on PRWeb is that you are limited to 350 words in your release. Most other release services have higher limits up to 500 words.
24/7 Press Release is a newer press release service, founded in 2004. The service is similar to PR Web, providing large distribution through press release wires, social networks, trade publications, and local news outlets. The main difference is that 24/7 partners with PRNewsWire as its main artery for distribution, whereas PRWeb uses Associated Press.
24/7 Press Release ha advantages at the lower ends. It's cheaper packages are significatly less expensive than PRWeb's, and you get a similar amount of promotion through each. They also offer a unique free release option, where you can submit your release for free, but you get no guarantee that it will get picked up.
There is a slight advantage to using PRWeb's distribution through Associated Press as you have a higher chance of getting picked up by a major mainstream news outlet. Your release will need to be very well-written, however, in order to get any mainstream pickup.
eReleases is the newest and least well known of the release services. They are largely very similar to 24/7PressReleases, with distribution to thousands of outlets and their primary wire partnership also being PRNewsWire.
eReleases offers a broad range of dashboard tools to view the performance of your release on various outlets including views and clicks.
eReleases offers only one pricing tier, which is the full package at $399. This is expensive considering the competitive alternatives offer similar distribution for less.